0 Phillip Clarke is a shopping and consumer service expert. He is an established writer for two shopping guide magazines, and specializes in SEO, Internet marketing, and replica watches. He runs and manages several online retail stores specializing in Rolex replica watches, Cartier replica watches,cartier love bracelet bangle w screwdriver box, and Louis Vuitton replica handbags, and currently has an SEO services website in development.
You have most likely come across them at some time or another,cartier love bracelet replica size 16, SEO or SEM "experts" and "professionals" that guarantee #1 Google ranking. For the uninitiated, SEO/SEM is an acronym for "search engine optimization/marketing" or "search engine optimizer/marketer", and in this article, I will use the terms interchangeably.
Employing an SEO or invest in SEM is a major decision that could save you time and enhance your website, but could also potentially risk damage to your website and reputation. Although some SEOs can and do, through ethical and search engine-accepted practices, provide clients with valuable services, some employ hard line marketing strategies and their attempts to manipulate search engines may very well result in a negative outcome of your website in the SERPs, or even a blacklisting, the removal of your website from Google's index.
The bottom line is this: if you don't control the means or marketing medium, you can't guarantee the result. It's as simple as that. SEOs and SEMs are not the owners of the search engines, and as such can NEVER make a guarantee. They may claim that they can achieve No. 1 ranking on Google or Yahoo or any other search engine, but there is just no way they can indubitably make that happen. They can recommend or suggest certain changes to on-site SEO factors that may increase the possibility of a higher ranking, but that is not the same thing, and there are already a host of programs out there that can help you tweak your website for SEO.
Be wary of claims and guarantees of not only 1# rankings, but also of any other types, such as the less- exaggerated-but-still-unfeasible "Google first page ranking." This is sometimes achievable, but only through optimizing your site with some long-tailed non-competitive keyword that no one will ever search for and will have little value for your website. Some SEOs claim that they have an intimate association with Google, or rather work with Google and therefore are familiar with their closely guarded secrets and algorithms, or can give your website priority submit to Google. All of these are lies.
The following is from Google.com's Webmaster Support:
"Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results."
Therein is precisely how search engine marketing or optimization is different from other more traditional forms of marketing. For example, when you pay a magazine or newspaper for inclusion or an advertisement in their magazine or newspaper, you are guaranteed it, because you are working directly with the owner of the marketing medium.
However, when you deal with an SEO or SEM company or individual to promote your website, they cannot guarantee exactly where your listing will appear, or just as importantly, for how long. Even if they are able to get your website to the top spot in the search engines via, let's say, a thorough run with a black-hat SEO program such as the (in)famous SEnuke, who knows how long your website will stay there.
The only guarantee I believe any SEO should make is to put 100% of their expertise and know-how towards what they do, which may include tips on how to better optimize your website and your website's pages. If they can accomplish a first-page or first-place ranking for you, then that is great. However, the much more probable likelihood is an inability to deliver the promised results, for numerous reasons and algorithm variables that cannot be quantified.
Instead of relying on tricks and black-hat SEO techniques to attempt to beat the search engine algorithms and make your website rank higher, fill your website with valuable information or services for your potential clients and visitors and optimize it so it is focused and relevant to the search engines. Search engines give top ranking to websites that are most relevant to search queries. That is where the importance of real search engine marketing comes in. Sometimes the best approach to search engine optimization is the one with the most common sense. It will give you the best long-term results, which is ultimately what you want.
In closing, if any SEO or SEM is self-assured enough to guarantee anything, they should also offer, at the very least, a money-back-guarantee should they fail to live up to their promise.
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